Founded in 1969, Arte Charpentier is a renowned architecture, urban planning, interior design, and landscape agency with a team of over 120 experts. Driven by a commitment to research and innovation, the firm sought a new brand identity that would reflect its forward-thinking ethos. I had the opportunity to lead the conception and deployment of this new identity, in close collaboration with the Arte Charpentier teams.

This comprehensive branding strategy was centered on a dynamic new logo and a versatile graphic charter that would ensure visual consistency across all media. From business cards to large-scale A0 architectural plans, the challenge was to design a system that adapted seamlessly while maintaining brand legibility.

The new visual identity was embedded directly into the agency's work and communication tools. With the goal of unifying and streamlining their materials, we developed a cohesive system for a wide range of supports, including internal presentations, administrative documents, architectural plans, and social media.