I was commissioned to develop the brand from scratch for Studio Commode, a new luxury clothing rental service. My role spanned everything from brand strategy and naming to website design and visual identity.

The brand was positioned as an accessible entry point to Haute Couture. This led to the name Studio Commode, which evokes both style and convenience. I drew inspiration from the ornate gates of French châteaux—historic barriers to the world of luxury—and used this concept to design a logo that symbolically "opens the doors" to a more inclusive, contemporary high-end fashion experience.

My work included developing a modular logo system with a modern, digital-first aesthetic. The final brand identity, website design, and creative direction for the visuals all extend this vision of refined, contemporary luxury that is accessible to everyone.

Typography : Space Grotesk by Florian Karsten, Lucette by Yann Linguinou
Pictures by : Pavel Szvmanski, Clarisse Meyer, Prince Akachi